Adrian van Haaften has recently joined SiteCapture as the company’s new President, bringing his wealth of experience in SaaS growth to the team. In this role, Adrian is responsible for driving SiteCapture’s go-to-market strategy and guiding its growth across sales, marketing, customer success, and strategic partnerships. Since joining, Adrian has been busy immersing himself in company operations, getting to know the team, and laying out a plan for the future. With a strong focus on collaboration and innovation, Adrian is poised to help SiteCapture continue its rapid expansion while maintaining the company’s customer-centric mission.
Q: Give us an introduction. Tell us a little about your position with SiteCapture. What will you be doing? What have you been doing so far?
A: I am President of SiteCapture. My role is to guide the company’s growth and execution of our go-to-market strategy, including leading the sales, marketing, customer success, and strategic partnership teams.
In my first month, much of my activity has been around gaining a better understanding of the companies and industries we support, digging into company operations, meeting the awesome SiteCapture team members, defining priorities, setting goals, and planning for growth.
Q: What are you looking forward to most about your new position and joining the SiteCapture team?
A: There is so much growth opportunity within this business. We have a great product that our customers and partners love and an awesome team that makes it all happen.
Q: Tell us a little about your background. What were you doing before SiteCapture?
A: I’ve been a growth executive at a number of SaaS companies for the past 20 years, most recently as a “fractional” C-level exec, working with multiple companies and Private Equity firms to guide business growth.
Q: Regarding the solar industry, where do you see the industry trending?
A: I recently attended the RE+ Clean Energy industry conference and saw first-hand the excitement, momentum, and technology innovation that is accelerating in this space. SiteCapture is perfectly positioned to play a critical part in the value chain.
Q: We’ve been growing fast both within the company and within the product features. Give us a SiteCapture forecast. Where do you see us a year from now?
A: I see us extending our position as the de-facto industry standard and leading innovator in field operations, providing mobile and cloud software that saves substantial time and money on every job and accelerates time to revenue for our customers. The interest in our solution bodes well for strong growth in the years to come.
Q: What do you enjoy doing outside of work? Any hobbies?
A: Living in Northern California, spending time outdoors is a big part of life for our family. Trail running and mountaineering are just a couple of activities I get to enjoy in the area.
Q: Do you have any exciting plans for the end of 2024 before the year wraps up?
A: The most exciting plans for the balance of this year revolve around planning for SiteCapture’s growth – we have a lot of opportunity and momentum to take advantage of!
